Product Life Cycle of Fads Trends free essay sample

Products with short PLCs The products that follow a short PLC are called â€Å"Fads†. Fads are fashions that come quickly into public view, are adopted with great zeal, peak early decline fast. Fads do not survive because they do not normally satisfy a strong need. The marketing winners are those who recognize fads early and leverage them into products with staying power. In this paper, a concise description of short life cycle products is provided. The industries analyzed range from entertainment to health foods. The challenges faced by marketers in each industry to build brand equity are analyzed in depth. A study of common challenges across categories gives a generic idea of the challenges faced by products with short PLC. The solutions to these challenges are proposed. Fashion the currently accepted or popular style- generally what the majority of people follow in clothing, fast food, etc. Fashion cycles may last for some time as they spread beyond the innovators. We will write a custom essay sample on Product Life Cycle of Fads Trends or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Fad cycles are short and do not re-occur fashionable only to certain groups Styles are Fashions / Fads that come back over time and can last a short few months, or a couple of years very common in the clothing industry and house decor. The World of innovations has witnessed many Fads. A brief leap into time reflects the trends of Fads: 1960’s Bellbottoms, Platform Shoes 1970’s Disco Music 1980’s Friendship Bracelets, Break Dancing 1990’s Napster, Flared Jeans 2000’s – Health Energy Drinks, American / Indian Idol Business Sector-wise Distribution of Products with Short PLC Health Foods Diet foods have a short PLC because they generally come into existence because of the popularity of an individual who propagates health / diet foods. Challenges to Marketers: †¢ Diet foods may not appeal to the sense of taste of each every individual. †¢ Lack of immediate results leads to loss in confidence in the product. Events Gala events theme parties hosted by celebrities, and media shows are products with short PLC from the perspective of the event organizers. Challenges to Marketers: †¢ Events are expensive, so they lack consistency. Events are at times just an outcome of snob factor. Remix Albums Albums by DJs and remixes of old songs are not examples of great music or lyrics. They just follow the present trend that is popular among the youth who desire variety and change. Challenges to Marketers

Aesthetic value Essay Example

Aesthetic value Essay Example Aesthetic value Paper Aesthetic value Paper valuable. And to say that X has greater aesthetic value than Y is to say that X has the capacity to afford an experience that is more valuable, on account of its more marked aesthetic character, than any experience that Y has the capacity to afford assuming, again, that such a character is good. The analysis of aesthetic value just sketched is not without its difficulties, at least some of which ought to be acknowledged. Jerome Stolnitz, who defends well what he calls an objective relativist account of aesthetic value that is in its most fundamental respects close to mine (see Aesthetics and Philosophy of Art Criticism, Chapter 15), notes some of the problems in verifying the presence of a capacity. I think he makes the task more difficult by confounding capacity-assertions with predictions, and I would rather not call the basic position he and I share a relativistic one, since it does not entail that the aesthetic value of a painting is relative to the viewer or some class of viewers. Once we distinguish the aesthetic capacity of the painting (how much it is capable of giving those who are able to appreciate it fully) from the capacities of the viewers (who may vary enormously in their ability to appreciate it), we eliminate many common confusions. There are problems about abnormal situations in which a person may seem to be getting more out of a painting than it has in it (see The Aesthetic Point of View); but I think these can be avoided by a proper understanding of the phrase through the cognition of it, inserted in my definition, which rules out not only failures to apprehend the painting but misapprehensions of it. For example, among the problems noted by Joel Kupperman (Aesthetic Value) though he is discussing G. E. Moores definition of beauty is that if we wish to define aesthetic value in terms of the art-receivers experience, we may get into great difficulties in saying what constitutes a proper experience of the work, for it is in terms of such experiences that the value is presumably to be rated. My hope is that such problems can be resolved by the requirement of the receivers cognitive grasp of what is actually in the work. Michael Slote (The Rationality of Aesthetic Value Judgments) also holds that aesthetic value is a dispositional property (of which I consider capacities to be one species), but he treats it as a tendency. (Even brittleness and flexibility, as well as his other examples, can be analyzed either as capacities or as tendencies, and it makes a difference how we consider them for different purposes or occasions. ) He notes that aesthetic value might be definable without specifying the conditions under which (including the features given which) the painting will in fact provide art experience of marked aesthetic character but this is just the difference between a tendency and a capacity: and it seems to me that it is capacities that a critic is in a position to estimate, not tendencies (which require much more empirical knowledge). When the critic gives reasons, pointing out features of the painting that enable it to be aesthetically appreciated, that confer aesthetic value upon it, he needs no statistical generalizations about what proportion of what sample of the population will in fact appreciate the painting (in order to infer a tendency), but only how in certain kinds of paintings certain features can help to increase unity, complexity, or intensity of positive regional qualities on the justifiable assumption (see below) that such increases will enable the painting to give more, aesthetically, to those who can take advantage of it. The concept of aesthetic experience (which was used in the first edition to define aesthetic value) has suffered various vicissitudes in the past two decades; although some of the debate has refined and clarified it, much of the debate has engendered skeptical doubts about whether there is such a thing (or whether such a concept can be rendered usable in aesthetic theory). For example, George Dickie (Beardsleys Phantom Aesthetic Experience) subjected the concept to a sharp critique, which I answered with a further defense (Aesthetic Experience Regained). He, in turn (in Art and the Aesthetic, Chapter 8), has launched a further argument. Perhaps the most serious issue concerns my view that we can characterize aesthetic experience in terms of certain properties of experience, or of an experience, as such notably unity, including especially the dimension of coherence (as well as completeness). Unity is important to my theory because I hold that it is a merit in artworks, and hence a positive criterion of criticism, because it enables the artwork to afford a unified experience, and thus to have aesthetic value (since unity in an experience is part of what makes it an aesthetic experience). Dickie has several penetrating criticisms that deserve considerable discussion. For example, in my idea of a unified experience the percepts are integrated with affects of various kinds, but Dickie is inclined to think that many artworks do not arouse affects at all: some abstract paintings can be taken in, as it were, at a glance; no expectations or emotions are aroused. My reply, in outline, would be that all pattern-perception involves active seeking and searching, however rapid, and in the time it takes for a full apprehension even of a fairly simple abstract pattern there is indeed room for affect, for comparisons and contrasts of parts, for discovery of inward fittingness, for the emergence of human regional qualities. But I see now that aesthetic experience is too narrow a basis on which to construct a concept of aesthetic value. I do not object at all to saying that experiences of some duration, marked throughout or pervasively by aesthetic character, are aesthetic experiences. But I also admit fairly fleeting or persistent but low-keyed experiences such as might involve a glance at a natural or urban prospect in which there is a decided sudden lift of experiential level in an aesthetic way, and I think there is increased coherence, though not the kind of development of demands and fulfillments characteristic of the classic Deweyan phenomenon he called having an experience. For most purposes, in reference to artworks and their aesthetic value, we can still talk of aesthetic experiences. It may be useful to note how the concept of aesthetic experience relates to the concept of aesthetic attitude, which, despite GeorgeDickies continuing attack on it (see Art and the Aesthetic, Chapters 2-5), is still sometimes invoked. Dickie makes much of his distinction between theories of taste and aesthetic-attitude theories. In their strong form, the latter involve the notion that anything can be transformed into an aesthetic object (a source of aesthetic satisfaction) by taking a certain attitude toward it. I have been much persuaded by his arguments against such views. However, sometimes the term aesthetic attitude refers to an ingredient in aesthetic experience, a psychological relation (between the art-recipient and the artwork) characteristic of that experience; and this may be a harmless way of speaking, provided confusion is avoided. In this context, the aesthetic attitude is often characterized as involving disinterested attention and psychical distance both of which have been severely and effectively criticized, though perhaps not totally destroyed, by Dickie. I think distance or detachment withdrawal from practical engagement in some form, although hard to describe accurate ly and safely, is a factor in the aesthetic character. But what is the aesthetic character? My present inclination is to think of it in terms of a set of features we find characteristic of successful encounters with artworks (and also some natural and technological objects), features that are criteria of the aesthetic in experience, that help to make; experience (however short) aesthetic, and when several of them are combined guarantee that experience is aesthetic, although even if one or two are lacking in a particular case, the experience can still be aesthetic. To summarize what no doubt calls for detailed explanation (see final essay in The Aesthetic Point of View), experience has a marked aesthetic character when it has some of the following features, including the first one: attention firmly fixed on a perceptual or intentional object; a feeling of freedom from concerns about matters outside that object; notable affect that is detached from practical ends; the sense of exercising powers of discovery; and integration of the self and of its experiences. Such a description of the aesthetic character comports with the conclusions of others: for example, the illuminating phenomenological analysis by M. J. Zenzen (A Ground for Aesthetic Experience). Recent critics have raised important questions. Kingsley Price (What Makes an Experience Aesthetic? ) distinguishes aesthetic experience by the nature of its object (as I tried, in another way, in The Discrimination of Aesthetic Enjoyment). But he mistakenly attributes to me an effort to isolate a pure aesthetic experience, apart from its object, whereas I consider the perceived phenomenally objective features of tha object as part, although only a part, of the content that is unified in tha experience. Joel Kupperman (Art and Aesthetic Experience) quotes one of my proposed definitions of aesthetic experience (Aesthetic Experience Regained) that it involves having the greater part of ones mental activity . . . unified and made pleasurable by being tied to the form and qualities of a sensuously presented or imaginatively intended object on which ones primary attention is concentrated. This he considers too broad since it could apply to a sexual experience as well as an aesthetic experience. Perhaps my references to mental activity and attention were insufficiently stressed, or perhaps they sound too Cartesian; but I think of aesthetic experience (as in the first criterion above) as requiring a kind of absorption in form and quality, a giving-in to their force, that precludes much overt physical interaction with the environment. Jerome Stolnitz (The Artistic Values in Aesthetic Experience) has advanced a strong claim of a different kind: that aesthetic experience includes (but I have excluded) a recognition and enjoyment of artistic values e. g. , admirable skill and virtuosity, deftness, adroitness, and economy of action. His excellent argument directed against my treatment of skill, for example, as strictly a property of the artist, not of his work, and hence not germane to evaluations of the work shows how skill can be regarded as an experienceable feature of artworks, and thus can make a difference to aesthetic experience and aesthetic value. When judgments of skill are carefully guarded, in Stolnitzs way, they do not lead away from the work to biographical inquiry, but become part of the expressiveness of the work. Finally, it must be noted that if the difficulties in the concepts of aesthetic value and aesthetic experience which we have reviewed in this section remain intractible. the alternative seems to be to reject both concepts and build aesthetic theory without them. Although such an attempt has been initiated by Nelson Goodman (Languages of Art, Chapter 6, and Ways of Worldmaking, Chapters 6 and 7), it is too early to be sure how successful it will be. Goodman dispenses with aesthetic value entirely in favor of a very general concept of cognitive value, or contributiveness to knowledge and understanding; right rendering in art becomes a general cognitive category, of which truth in certain fields of endeavor is a special case; artworks get their value from entering into the activities by which we grasp and at the same time remake our world or worlds, and this being their primary function, they are to be judged by their success in carrying it out. This strong, tempting, and radical view does not seem able to account satisfactorily for the practice of art critics, the reasons they give in support of their judgments (see Languages of Art and Art Criticism), and it is not yet clear how all artworks can be treated as symbols, as this theory requires (see In Defense of Aesthetic Value and Sections 3 and 5 above). But at present it seems to be the most fully-developed alternative to a theory of art that includes a theory of aesthetic value.

Multimedia and design Assignment Example | Topics and Well Written Essays - 250 words

Multimedia and design - Assignment Example ny professional in any occupation where they build or construct something from scratch, there are right ways and wrong ways to utilize elements of design and they are not all based on what someone simply likes. When looking at the fashion, someone can design an outfit but is it functional? Badly designed outfits will never be worn and are not ever going to be purchased if they do not include good elements of design. The same with a car. If the design of a car is based on what the creator likes, then no one would buy it. Design in these fields has to do with marketability and bad design can crush profitability. Interior design is another field where elements can create different moods. If a person mixes and matches fabrics and textiles all due to their own likes, the space can be overwhelming to be in or even evoke a negative response. When it comes to design in technology, while taking a look at a website, if a design of a website is not functional, no users will come visit the site. If it is cluttered and is chaotic, it is not appealing to anyone. When looking at multimedia as a personal experience, it is all about using design of pictures, interactive features and other elements to create ways for people to get something out of their experience. When thinking of blogs, websites or social networking sites, it is a goal of multimedia techniques to intrigue others. It is a form of marketability and branding to enhance a persons visit. It is not necessarily for ones own use but for productivity and profitability increases in ways to increase others personal experience. It creates more of a personalized